The consequences can be grim. An unrealistic model,
such as that which grossly underestimated the risk of default on AAA rated securities,
can permeate far beyond its intended boundaries, impacting upon society as a
whole. There is, therefore, a need to favour accuracy over complexity.
Predictions must be put forward with honesty; in other words, they should be
presented as estimates ripe for revision, not certainties destined to pass.
In the first part of the book Silver attempts to illustrate
the problem by offering the layman (myself very much included) several handy
case-studies. He waltzes from poker to baseball to weather forecasting, explaining
how prediction operates in each and how it can both help and hinder.
These initial chapters also mix in a heavy dollop of
autobiography. Silver, before he shot to political polling fame, worked for
KPMG and then invented a baseball modelling programme (think Moneyball). These diversions
are pleasant enough, and it should be noted that Silver comes across as a likeable,
modest character. (What geek doesn’t?)
The second half is mainly devoted to advocating the
merits of the Bayesian model of prediction. I know what you’re thinking,
finally! But it is a testament to Silver’s crisp, engaging style that what
could be a rather dull topic keeps the readers’ interest throughout. Basically,
and I will be very basic, the Bayesian approach factors in new information
without sacrificing past actions/trends in order to create a new, updated
estimate.
Thankfully, Slver’s explanation is far more elegant
and is illustrated via several accessible examples. I won’t dwell on them here
though (that’s the job of the book), rather I’ll look at the wider point: that
in order to be more accurate (or, depending on your preference, less wrong) predictions
need to be flexible; they must adapt to, and incorporate, new information.
In essence then, Silver is making the case for humility.
He is championing not just pragmatism but a mind-set that recognises human frailties
and prices them into the predictions which we make.
By extension he takes issue with those prone to bold
statements and those who interpret events as confirmation of their own world
view. Such certainty, in Silver’s mind, is evidence of intellectual weakness. Thus,
rather belligerent political pundits and market-traders of a certain ilk are
both criticised for lacking flexibility.
It seems no coincidence that both strident,
ideological politics and brash, swaggering economics figured prominently during
the early years of the new millennium. Pushing further (perhaps too far), it is
possible to link both these traits to the administration and over-riding
philosophy of George W. Bush.
From this perspective then, The Signal and The
Noise champions not just a branch of statistics but also a way of thinking. It
celebrates pragmatism, flexibility and a realistic appreciation of what is
likely to occur. And given this, I guess it is no wonder that Mr Silver was so
sure of President Obama’s re-election.